From Daily Walks to Lifelong Health

FitFur brings your pet’s care into one warm, intelligent place, personalized insights, timely alerts, and a friendly avatar that helps good habits stick.

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Health & Wellness.

See your pet’s health unfold in real time. Our feather-light collar and app track heart rate, activity, sleep and more; then turn it into clear, breed-smart insights so you know when everything is normal and when it’s time to act.

Wearable Biometric Collar
Wearable Biometric Collar
A soft, comfortable collar reads your pet’s vital biometrics and sends them straight to the app, giving you a live window into their health.
Ask Our FitFur AI
Ask Our FitFur AI
Ask your question just like you’d say it out loud and get fast, friendly guidance on the things pet parents worry about most.
Diet Recommendations
Diet Recommendations
Turn better eating into a lifestyle with fun streaks and challenges; then share clear, vet-ready wellness reports whenever you need to.
Breed-Based Care
Breed-Based Care
FitFur combines local weather with your pet’s coat and breed profile to flag risky conditions in advance, empowering you to plan safer, happier walks.
Play, Capture, Share.

Make caring feel joyful. Turn your best friend’s milestones, moods and silly moments into beautiful, shareable memories with FitFur’s creative tools.

Emoji your pet
Turn your pet’s expressions into a pack of personalized emojis for chat and social. Made from your own photos and ready to share everywhere.
Scene Studio
Scene Studio
Place your pet in epic scenes- from iconic landmarks to luxe lounges, with one-tap templates that turn every photo into a instant shareable post.
3D Furry Friends
3D Furry Friends
Have fun with two lovable in-app pet avatars: a playful puppy and a curious kitten. Chat with them, unlock adorable reactions and capture irresistible little clips you can share in seconds.
Safety Meets Adventure.

Keep every outing fun and safe. FitFur flags when conditions aren’t ideal for your dog and helps you find nearby parks, pet-friendly cafés and emergency vets on one simple, tap-to-go map.

Emergency Heat Index Alerts
Emergency Heat Index Alerts
Get proactive alerts when local weather and your pet’s coat/breed sensitivities make outdoor time risky; so you can plan safer walks, with confidence.
Pet-Friendly Map Explorer
Pet-Friendly Map Explorer
Discover dog parks, pet-friendly cafés and emergency vets in seconds with a simple, filterable map that makes the right spot effortless to find.
Coaching, Habits & Guidance.

Guidance that feels human, not robotic. Get personalized coaching, quick voice answers on your busiest days, simple habit tracking, and a month-by-month puppy checklist so you’re always one step ahead of what they need next.

Interactive Pet Care Avatars
A warm companion on your care journey: interactive avatars that deliver kind reminders, uplifting check-ins, and clear, bite-sized explanations designed around your pet’s unique profile.
Your Puppy’s First-Year Roadmap
Your Puppy’s First-Year Roadmap
Follow a gentle, month-by-month checklist of health, training, and social milestones for that all-important first year; so you always know what to focus on next.
Hands-Free Voice Mode 
Hands-Free Voice Mode 
Build better routines one day at a time. Behaviour streaks highlight your progress, celebrate consistency and gently nudge you to keep going.
Behavioural Streaks
Behavioural Streaks
Build healthier routines one day at a time; streaks highlight progress, encourage follow-through, and keep your goals front and center.
Connect, Share & Shop.

Join a community that cares as much as you do. Take on friendly challenges, compare shareable wellness reports and discover curated gear that actually suits your dog.

Wellness Reports
Wellness Reports
Create a clear, ready-to-share summary of your pet’s recent health and activity- perfect for check-ups, insurance claims or simple peace of mind, with export and share just a tap away.
Community Challenges
Community Challenges
Stay motivated with friendly, community-wide challenges: from daily step goals to training wins; so you and your dog keep growing together, one small victory at a time.
Smart Marketplace
Smart Marketplace
Discover handpicked feeders, supplements, toys and gear matched to your dog’s breed and lifestyle- clear benefits, fewer choices and shopping that feels confident, not overwhelming.

Join Our Waitlist!

Join the waitlist and be the first to experience the future of pet care.