Caring for pets should be as intuitive, connected, and joyful as the love we share with them. FitFur combines smart technology, veterinary insight, and an emotionally engaging experience to make everyday care simple and proactive.
We started FitFur to replace scattered, reactive tools with one caring companion. Your avatar coach turns guidance into everyday action setting breed-aware goals, answering common health questions in plain language, and simplifying nutrition.
A lightweight collar reads key bio-metrics and streams real-time vitals to the app, so you always know how your best friend is doing. Alongside heat-risk alerts, a pet-friendly map, habit streaks, challenges, and vet-ready wellness reports, FitFur helps good care feel natural and more joyful every day.
We at FitFur are on a mission to revolutionise pet wellness - before problems arise, not after. By uniting smart technology, trusted veterinary expertise and human-centred AI, FitFur translates small daily moments into reassuring, easy-to-follow guidance for you and your best friend. From prevention and nutrition to behaviour and chronic care, we give families simple, proactive, gamified tools to understand, prevent and manage health issues - so daily care becomes joyful, holistic and personalised to each animal’s unique needs.
FitFur exists to add healthy, happy years to every companion’s life and calmer confidence to the people who love them.
Join the waitlist and be the first to experience the future of pet care.
